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BUSN 304: Marketing

Page history last edited by sarah.deville@avemaria.edu 3 years, 1 month ago

Databases

 

LexisNexis Academic

Make sure to click on "Browse by Subject or Topic" you will then be able to access industry and company dossiers, SEC filing, and industry reports. 

 

You can narrow your search for your industry by clicking on the "Industry" tab and browsing in the "Industry Hierarchy." If you know the SIC or NAICS code for your industry you can also search that way.

 

Business Source Complete 

Click on "Advanced Search" for additional search options. 

 

Websites

 

2016 Social Media Marketing Industry Report

 

Consumer Expenditure Survey

 

Florida Statistical Abstract

 

National Restaurant Association

 

Retail Insight Center

 

Statistical Abstract of the United States

 

U.S. Bureau of Labor Statistics 

 

US Small Business Administration-5 Free sources of data 

 

SBA-Conducting Market Research

 

Conducting Surveys

 

The 10 Commandments For Writing Outstanding Survey Questions

 

How to Write Survey Questions: 7 Things NOT to Do

 

Constructing the Survey--Make sure to look at the other sections: Types of questions, Question content, Response format, Question wording, Question placement

 

 

 

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