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BUSN 304: Marketing

Page history last edited by sarah.deville@avemaria.edu 3 years, 1 month ago



LexisNexis Academic

Make sure to click on "Browse by Subject or Topic" you will then be able to access industry and company dossiers, SEC filing, and industry reports. 


You can narrow your search for your industry by clicking on the "Industry" tab and browsing in the "Industry Hierarchy." If you know the SIC or NAICS code for your industry you can also search that way.


Business Source Complete 

Click on "Advanced Search" for additional search options. 




2016 Social Media Marketing Industry Report


Consumer Expenditure Survey


Florida Statistical Abstract


National Restaurant Association


Retail Insight Center


Statistical Abstract of the United States


U.S. Bureau of Labor Statistics 


US Small Business Administration-5 Free sources of data 


SBA-Conducting Market Research


Conducting Surveys


The 10 Commandments For Writing Outstanding Survey Questions


How to Write Survey Questions: 7 Things NOT to Do


Constructing the Survey--Make sure to look at the other sections: Types of questions, Question content, Response format, Question wording, Question placement




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